Global Travel Insurance Company
Business Situation
Today, the global platform serves over half a billion offers annually and increases average response rates by over twenty percent.
A worldwide leader in travel insurance recognized a growing percentage of its business coming from online channels and sought to increase response rates. To achieve this, the company needed the ability to test new ideas rapidly and inexpensively in order to optimize the mix of online product offers, copy, and creative elements.
Business Result
Based on our strong track record in marketing and technology, the company engaged Dominion Digital to create the business processes and technology platform required to enable rapid-cycle testing. Our approach was to think big, start small, and scale rapidly. The result was a real-time decision engine that enabled the company to test multiple variables in two week cycles. For example, the company could test how a particular consumer segment would respond to different combinations of product offers, copy, formatting, and creative elements. Dominion Digital partnered with a marketing agency to provide the creative elements and internal marketing analysts to build tests and interpret the results. Winning strategies could be implemented weeks after initial testing.
