Personalized Offers—Better for Customers and Better for Revenue
Global Travel Insurance Company
I’ve really been impressed with our transition to using Agile methods. Our executive sponsors have been extremely impressed with the results and our methods.
Director, IT
The Challenge
The CEO of the Interactive division recognized an opportunity to revolutionize the way travel insurance was offered through digital channels.
Our Response
Dominion Digital created the business processes and technology platform to enable iterative, rapid-cycle testing and personalized travel insurance offers. The team also developed the operational, financial, and technology plans to expand into new channels and products.
The Results
- Half billion offers distributed annually with 20% improvement in response rates
- Estimated €150M incremental revenue
Our Services
Strategy & Analysis; Enterprise Architecture; Creative Design; Process Design; Requirements Analysis; Custom Web Development; Systems Integration; Change Management
