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Kano Over Coffee: Creating a Delightful Customer Experience

Understanding customer needs can seem overwhelming in a world of increasing customization and there’s-an-app-for-that mentality. When customers raise the bar on expectations, rigorous prioritization of customer needs is more important than ever. More...

Beyond Data

Measuring Analytics Maturity and the Importance of Balanced Development

Senior Consultant and Customer Experience expert, Hope Norman, recently returned from the eMetrics Marketing Optimization Summit, where website analytics practitioners from across the country presented their experiences, techniques, and challenges in a world in which decision-makers are often far removed from the managers of the data. More...

Web Metrics Framework

Dominion Digital has created a Web Metrics Framework that provides an overview of web metrics and helps identify the critical few metrics we seek to improve as part of many digital marketing and website redesign projects. As our clients continue to mature their web and digital marketing capabilities through subsequent improvement projects, the metrics that matter will naturally shift over time. More...

Lessons Learned from Successful Process Improvement Programs

Dominion Digital documents lessons learned during and after each project to ensure that we are constantly learning from our experiences and continuously improving the value we deliver to our clients. We've captured the following lessons learned or best practices that differentiate successful process improvement efforts from those that fail. More...

Let My People Go Cycling

In a nod to Patagonia founder Yvon Chouinard's Let My People Go Surfing, Chris Little, Dominion Digital President & CEO, explores some leadership philosophies and lessons learned from the sport of cycling—lessons especially relevant for leaders who desire to build businesses with More...

Web Business Solutions

Only 10 years ago, a corporate homepage on the World Wide Web was a novelty with no obvious commercial possibilities. An eyeblink later, and companies were putting up websites that were something like electronic information booths fronted by a corporate billboard advertisement. More...

Technology Integration

No one would argue that these are tough times for businesses. Blinding changes in technology, increased global competition, fierce time-to-market pressures, an onerous regulatory environment and scarce resources all can make for some very long days. You’ve heard this before, but it’s never been more true: Much of the answer lies in better, more efficient use of technology. More...

Regulatory Compliance

In recent years, the United States has seen social, cultural and political pressures explode around personal data privacy concerns, national security, corporate governance and identity theft. Congress and various state legislatures are responding by signing into law new remedies aimed at addressing these very complex issues. More...

Operational Performance Excellence

Every day across the business world it happens. A mortgage lender, retail banking operation, insurance company or business publisher completes a major transformation program. The company has restructured various business units, or implemented new enterprise-wide technology in an effort to become more efficient across multiple business functions and to better respond to market forces. More...

Delivering Business Value with Lean and Agile

Based on a glance at current business models, theories and white papers, one could easily conclude that agility has become the most popular business term since value proposition.  Unfortunately, much of Agile's original meaning has been diluted as it has become the buzzword du jour. More...